12 Nov

Posted at 13:36h in Digital Marketing

How United Landmark Associates helped Southern Land Company introduce, reposition and expand one of Franklin, Tennessee's most established master-planned communities. United Landmark Associates (ULA) has supported Southern Land Company's Westhaven, a 1,500-plus-acre master-planned community in Franklin, Tennessee, through distinct marketing engagements spanning the community's development. From early community marketing to a major repositioning in 2019 and...

12 Nov

Posted at 13:36h in Digital Marketing

How United Landmark Associates helped introduce a new concept in luxury living and continued its work with The Ritz-Carlton residential brand in Sarasota. United Landmark Associates (ULA) helped introduce one of Florida's early hotel-branded residential developments through its marketing work for The Ritz-Carlton, Sarasota. Beginning with the original hotel and residences, which opened in 2001, ULA...

12 Nov

Posted at 13:35h in Digital Marketing

How United Landmark Associates helped launch what would become America's top-selling multigenerational master-planned community. Developer: Schroeder-Manatee Ranch (SMR) Community: Lakewood Ranch, Sarasota-Bradenton, Florida Marketing Agency: United Landmark Associates (ULA) Original Launch: 1995 Expertise: Master-planned community marketing, launch strategy, residential positioning and integrated advertising Today, Lakewood Ranch is America's top-selling multigenerational master-planned community. More than 80,000 people live in this 35,000-acre development...

12 Nov

Posted at 13:35h in Digital Marketing

Client: Minto Communities Communities: Latitude Margaritaville Daytona Beach, Florida and Hilton Head, South Carolina Agency: United Landmark Associates Expertise: Active-adult community marketing, residential branding, lifestyle-brand integration, sales-gallery marketing and master-planned community launches ULA engagement: Original Oasis brand development beginning in 2014–2015, and Latitude Margaritaville marketing from 2016-2019 United Landmark Associates (ULA) helped Minto Communities develop and launch an ambitious new...

29 Oct

Posted at 16:43h in ULA News

In today’s market, momentum takes more than visibility. It takes the right strategy, the right message and the right tools to turn purchaser interest into action. This edition of What’s Working looks at the strategies, messages and marketing tools helping ULA clients create momentum, drive qualified interest and turn opportunities into sales in a challenging market. CHECK...

05 May

Posted at 12:23h in Digital Marketing

Artificial intelligence is changing how real estate marketing works. Campaigns move faster. Content production scales more easily. Advertising platforms optimize in real time. Marketing teams now have access to more data, more automation, and more creative tools than ever before. But luxury real estate marketing operates differently than most industries. In high-end markets, branding depends heavily on...

24 Apr

Posted at 12:23h in Digital Marketing

Artificial intelligence is becoming part of nearly every marketing conversation right now. Agencies talk about AI-generated campaigns, AI-powered targeting, AI-driven optimization, and automated content production as if more technology automatically creates better marketing. In some areas, it absolutely helps. But luxury real estate operates differently than most industries. High-end branding depends heavily on perception, emotional positioning, consistency,...

20 Apr

Posted at 12:23h in Digital Marketing

Artificial intelligence is changing how marketing teams operate. Campaigns move faster, content production scales more easily, and creative workflows have become far more efficient than they were only a few years ago. Across the real estate industry, companies are automating tasks that once required significant manual effort, and many of those changes are improving marketing...

18 Apr

Posted at 12:23h in Digital Marketing

One of the biggest misconceptions around AI marketing is that more content automatically means better results. Many companies have started producing larger volumes of ads, emails, blogs, and social content simply because AI makes production easier and faster. But volume alone does not solve the real problem most developers care about. They want qualified leads. In luxury real...

15 Apr

Posted at 12:23h in Digital Marketing

Artificial intelligence has made marketing faster. Content can be generated in seconds. Campaign concepts can expand quickly. Creative variations that once took days now happen almost instantly. Across the real estate industry, teams are using AI to speed up production, scale content, and increase marketing output. But faster does not automatically mean better. One of the biggest...

12 Apr

Posted at 09:59h in Digital Marketing

Artificial intelligence is changing how creative teams work behind the scenes. In luxury real estate marketing, campaigns that once took weeks to develop can now move much faster from early concept to launch. Moodboards evolve quicker, copy variations happen faster, and teams can test creative directions earlier in the process. That speed creates new opportunities...

07 Apr

Posted at 09:44h in Digital Marketing

Artificial intelligence has become one of the biggest talking points in real estate marketing. Every agency says they use it. Every platform claims it changes everything. In luxury real estate especially, AI has quickly shifted from a tech trend into a selling point. Some of those claims are valid. Many are exaggerated. AI already improves parts of...

02 Apr

Posted at 10:34h in ULA News

For nearly 40 years, ULA has led the way forward, helping many of the nation’s leading homebuilders and developers envision, launch, and successfully market developments that reach or exceed business plans in diverse markets and economic conditions across the country. CHECK OUT WHAT'S NEW BY CLICKING HERE ...

22 Oct

Posted at 10:19h in ULA News

The team at ULA has witnessed the impact that Hurricanes Helene and Milton have caused across the Southeast, and especially around our beloved Tampa Bay community. Our support is with our neighbors, clients, colleagues and friends who have been affected and are facing a long road ahead. Our real estate perspective gives us a unique...

31 Aug

Posted at 11:43h in ULA News

United Landmark Associates clients are incredibly active building exciting new developments in some of today’s most desirable real estate markets. Here are updates from several communities we are supporting with marketing services, brand development, digital, advertising, and lead generation. CHECK OUT WHAT'S NEW BY CLICKING HERE ...

31 Jul

Posted at 11:42h in ULA News

United Landmark Associates clients are incredibly active building exciting new developments in some of today’s most desirable real estate markets. Here are updates from several communities we are supporting with marketing services, brand development, digital, advertising, and lead generation. CHECK OUT WHAT'S NEW BY CLICKING HERE ...

15 May

Posted at 11:41h in ULA News

United Landmark Associates clients are incredibly active building exciting new developments in some of today’s most desirable real estate markets. Here are updates from several communities we are supporting with marketing services, brand development, digital, advertising, and lead generation. CHECK OUT WHAT'S NEW BY CLICKING HERE ...

18 Mar

Posted at 13:48h in ULA News

United Landmark Associates clients are incredibly active building exciting new developments in some of today’s most desirable real estate markets. Here are updates from several communities we are supporting with marketing services, brand development, digital, advertising, and lead generation. CHECK OUT WHAT'S NEW BY CLICKING HERE ...

04 Oct

Posted at 08:58h in ULA News

With construction commencement, interest in the latest luxury tower on Florida's West Coast from Kolter remains strong. ULA is hard at work building the next phase...

09 Sep

Posted at 17:03h in ULA News

With construction commencement, interest in the latest luxury tower on Florida's West Coast from Kolter remains strong. ULA is hard at work building the next phase of marketing and sales strategies for the fall/winter seasons...

05 Aug

Posted at 17:01h in ULA News

Unprecedented Markets. Exceptional Results. Contending with today's market conditions, many are navigating issues relating to today’s hyper-active sales environment. And yet, United Landmark Associates has helped manage activity and continues to drive our clients to consistent success. Leading the Way For nearly 40 years, ULA has led the way forward, helping many of the nation’s...

01 Apr

Posted at 17:17h in ULA News

Unprecedented Markets. Exceptional Results. Contending with today's market conditions, many are navigating issues relating to today’s hyper-active sales environment. And yet, United Landmark Associates has helped manage activity and continues to drive our clients to consistent success. Leading the Way For nearly 40 years, ULA has led the way forward, helping many of the nation’s leading homebuilders and...

10 Mar

Posted at 15:51h in ULA News

The ULA team took home an armload of awards from the 2021 Awards of Excellence competition sponsored by the Tampa Bay Builders Association. We’re grateful for these achievements on behalf of treasured clients like Kolter Urban and Strategic Property Partners who are creating some of the area’s most exciting real estate developments. United Landmark Associates was...

06 Apr

Posted at 08:57h in All Posts, Real Estate

  When it comes to overall digital campaigns, including social media marketing for real estate, agencies have to stay up to date with or even ahead of the latest rules and regulations. After all, these guidelines inform agency recommendations and strategic adjustments, as well as best practices for real estate social media strategy, content and spending. In March...

25 Mar

Posted at 14:34h in All Posts, Real Estate

As we know, real estate is a fluid, ever-evolving industry. Although home trends may appear to change as often as the seasons, floor plan designs tend to be a little slower to adapt to changing consumer styles and desired functionality. After all, an architectural design is much more permanent than paint colors, wallpapers, and other fixtures...

12 Mar

Posted at 10:18h in All Posts, Branding

The famed jazz musician Louis Armstrong once sang about “skies of blue and clouds of white…what a wonderful world!” Color is everywhere and whether we’re consciously aware of it or not, colors and emotions are naturally linked. This link plays a significant role in brand perception and a consumer’s brand connections. That’s why an understanding of...

06 Mar

Posted at 13:50h in All Posts, Traditional Marketing

Regardless of the clientele or customer base, every advertising and marketing campaign revolves around return on investment (ROI). However, in an increasingly digital world it can be tricky to prove and calculate ROI for traditional and print advertising efforts. Print advertising remains an incredibly valuable tool for enhancing awareness and driving traffic, but what’s the best...

03 Feb

Posted at 11:15h in All Posts, Real Estate

Consumers are more acquainted with modern technology than ever before and are accustomed to experiencing the world through a screen, whether it’s a desktop, mobile device or smart TV. That baseline level of technological familiarity can and should be anticipated throughout the marketing mix and extends to the real-world real estate sales center design. Once...

23 Jan

Posted at 09:42h in Digital Marketing, ULA News

Regardless of the industry or the product, email marketing should be a top priority for companies in the new year. Emails traditionally have an average inbox placement rate of about 85%, which seems impressive at first glance. However, this also means approximately one out of every five messages will get flagged as a spam email. The...

10 Jan

Posted at 15:26h in ULA News

As 2019 quickly comes to a close, the team here at United Landmark Associates is already looking forward to 2020’s unique changes and opportunities. As one of the nation’s leading marketing agencies that specializes in real estate, our fully-integrated campaigns must continue to evolve and adapt to ensure that our clients stand out and succeed. Keeping...

07 Jan

Posted at 14:12h in Real Estate, ULA News

What a year it’s been for United Landmark Associates! Our travels have taken us all over the map from Miami, Sarasota, St. Pete and Palm Beach to Colorado, Southern California, New York and beyond, as our team attended conferences, workshops, meetings and industry events to gain greater insights into the ever-changing marketplace. As a premier real...

11 Nov

Posted at 11:10h in All Posts, Digital Marketing

Marketing to affluent consumers is a profitable opportunity that presents its own unique challenges. The wealthy are well-equipped to avoid typical marketing efforts, whether they’ve purchased streaming subscriptions and satellite radio to skip over broadcast advertising or have a personal assistant to screen incoming calls and sort through mail. This high-end demographic is also more...

04 Nov

Posted at 10:19h in Digital Marketing

Here at United Landmark Associates, 2020 represents more than just the start of a new decade. It’s also the year when our team expects to see email marketing play an even bigger role on the marketing stage, as campaigns and platforms evolve and advance to reach and engage savvy 21st century consumers. Email marketing, aka “e-marketing,”...

29 Oct

Posted at 11:53h in Real Estate

“While each market certainly has its own nuances, one trend has become very apparent in the luxury real estate market: it’s all about the ‘experience.’” – Appraisal Buzz Historically, luxury real estate development was all about more – bigger and better swimming pools, lavish materials and fine craftmanship, extravagant on-site amenities, majestic and fullyoutfitted common areas....

23 Oct

Posted at 11:57h in Real Estate

Marketing professionals are fond of “the funnel,” but when it comes to websites a buyer’s journey more accurately resembles a staircase. Each buyer’s staircase includes steps that emerge onto a variety of paths that are as unique as each user. A website is an important tool to help industry professionals reach prospective buyers and clientele,...

12 Nov

Posted at 10:43h in Real Estate

From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...

21 Aug

Posted at 12:02h in Real Estate

From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...

14 Jun

Posted at 11:21h in Real Estate

Palm Beach County’s newest city continues to break ground on new projects, the latest being a large amenities center on the east side of town. Click here for more information [vc_empty_space height=“20px"][vc_widget_sidebar sidebar_id="tags"][vc_empty_space height=“20px"] [vc_row][vc_column width='1/2'][button size="large" style="white" target="_self" hover_type="default" text="⬅ BLOG" link="/news-blog" margin="0px 0px 20px 0px"][/vc_column][vc_column width='1/2']SHARE: [shared_counts][/vc_column][/vc_row]  ...