Over the last several months, the COVID-19 pandemic has turned the world upside down. As schools, workplaces, and businesses temporarily shut down or discontinued services, many Americans were homebound for longer than they’ve ever experienced. As the real estate industry and homeowners alike continue adapting to the COVID-19 crisis, United Landmark Associates is looking ahead...

United Landmark Associates is a proven leader in the real estate marketing industry and has been for the past 35 years. Our team’s experience and success put the agency in a unique position to predict future real estate opportunities and guide real estate marketing strategies. Based on the current state of the world, it is likely...

Virtual home tours are one of the most effective ways to showcase residences and lifestyles that are still under construction, expertly presenting a developer’s unique “vision” via state-of-the-art renderings and technology. Now that social distancing is in full swing for many cities and states across the nation, it’s more important than ever to consider the...

  When it comes to overall digital campaigns, including social media marketing for real estate, agencies have to stay up to date with or even ahead of the latest rules and regulations. After all, these guidelines inform agency recommendations and strategic adjustments, as well as best practices for real estate social media strategy, content and spending. In March...

As we know, real estate is a fluid, ever-evolving industry. Although home trends may appear to change as often as the seasons, floor plan designs tend to be a little slower to adapt to changing consumer styles and desired functionality. After all, an architectural design is much more permanent than paint colors, wallpapers, and other fixtures...

The famed jazz musician Louis Armstrong once sang about “skies of blue and clouds of white…what a wonderful world!” Color is everywhere and whether we’re consciously aware of it or not, colors and emotions are naturally linked. This link plays a significant role in brand perception and a consumer’s brand connections. That’s why an understanding of...

Regardless of the clientele or customer base, every advertising and marketing campaign revolves around return on investment (ROI). However, in an increasingly digital world it can be tricky to prove and calculate ROI for traditional and print advertising efforts. Print advertising remains an incredibly valuable tool for enhancing awareness and driving traffic, but what’s the best...

Consumers are more acquainted with modern technology than ever before and are accustomed to experiencing the world through a screen, whether it’s a desktop, mobile device or smart TV. That baseline level of technological familiarity can and should be anticipated throughout the marketing mix and extends to the real-world real estate sales center design. Once...

  Since 1985, ULA has won virtually every local, regional and national real estate award on behalf of our clients. Strategically integrated campaigns focus on creating a clear brand identity. But ultimately, we measure creative achievement by how persuasive our messages are and how directly these messages generate qualified leads. Sales success is the ultimate accolade...

Marketing to affluent consumers is a profitable opportunity that presents its own unique challenges. The wealthy are well-equipped to avoid typical marketing efforts, whether they’ve purchased streaming subscriptions and satellite radio to skip over broadcast advertising or have a personal assistant to screen incoming calls and sort through mail. This high-end demographic is also more...