According to an article from St. Pete Catalyst, the volume of new home sales in the Tampa Bay region is expected to rise well above the national average in 2021. Realtor.com’s 2021 housing forecast survey predicated that there would be an 8.7 percent year-over-year increase in the number of homes sold in St. Petersburg and...
Matthew N. Kinder Vice President, Digital United Landmark Associates You’ve likely heard of the 4 P’s of Marketing, but have you heard of the 4 D’s of Digital Marketing? Yes, the marketing mix has evolved, yet again, requiring us to shift our thinking. Marketers have always been taught that you need to have the right product, price, placement and promotion....
Here at United Landmark Associates,we have been a proven leader in the real estate marketing industry for the past 35 years. Our team’s experience and success puts the agency in a unique position to predict future real estate opportunities and guide innovative real estate marketing strategies. Recently, we have observed an increase in interest surrounding luxury...
Downtown St. Pete is on the Rise! From its vibrant arts and cultural scene to exciting nightlife and fine dining, sunny St. Petersburg is a truly special city. But don’t just take our word for it… St. Pete Florida - Top 10 Cities in the USA St. Petersburg, Florida was recently ranked as one of the top 10 cities to visit...
Over the last several months, the COVID-19 pandemic has turned the world upside down. As schools, workplaces, and businesses temporarily shut down or discontinued services, many Americans were homebound for longer than they’ve ever experienced. As the real estate industry and homeowners alike continue adapting to the COVID-19 crisis, United Landmark Associates is looking ahead...
United Landmark Associates is a proven leader in the real estate marketing industry and has been for the past 35 years. Our team’s experience and success put the agency in a unique position to predict future real estate opportunities and guide real estate marketing strategies. Based on the current state of the world, it is likely...
Virtual home tours are one of the most effective ways to showcase residences and lifestyles that are still under construction, expertly presenting a developer’s unique “vision” via state-of-the-art renderings and technology. Now that social distancing is in full swing for many cities and states across the nation, it’s more important than ever to consider the...
When it comes to overall digital campaigns, including social media marketing for real estate, agencies have to stay up to date with or even ahead of the latest rules and regulations. After all, these guidelines inform agency recommendations and strategic adjustments, as well as best practices for real estate social media strategy, content and spending. In March...
As we know, real estate is a fluid, ever-evolving industry. Although home trends may appear to change as often as the seasons, floor plan designs tend to be a little slower to adapt to changing consumer styles and desired functionality. After all, an architectural design is much more permanent than paint colors, wallpapers, and other fixtures...
The famed jazz musician Louis Armstrong once sang about “skies of blue and clouds of white…what a wonderful world!” Color is everywhere and whether we’re consciously aware of it or not, colors and emotions are naturally linked. This link plays a significant role in brand perception and a consumer’s brand connections. That’s why an understanding of...
Regardless of the clientele or customer base, every advertising and marketing campaign revolves around return on investment (ROI). However, in an increasingly digital world it can be tricky to prove and calculate ROI for traditional and print advertising efforts. Print advertising remains an incredibly valuable tool for enhancing awareness and driving traffic, but what’s the best...
Consumers are more acquainted with modern technology than ever before and are accustomed to experiencing the world through a screen, whether it’s a desktop, mobile device or smart TV. That baseline level of technological familiarity can and should be anticipated throughout the marketing mix and extends to the real-world real estate sales center design. Once...
Since 1985, ULA has won virtually every local, regional and national real estate award on behalf of our clients. Strategically integrated campaigns focus on creating a clear brand identity. But ultimately, we measure creative achievement by how persuasive our messages are and how directly these messages generate qualified leads. Sales success is the ultimate accolade...
Marketing to affluent consumers is a profitable opportunity that presents its own unique challenges. The wealthy are well-equipped to avoid typical marketing efforts, whether they’ve purchased streaming subscriptions and satellite radio to skip over broadcast advertising or have a personal assistant to screen incoming calls and sort through mail. This high-end demographic is also more...
From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...
Company culture is the distinctive personality of an organization. In defining a working environment, the culture may include a variety of elements that can prove to be important selling points – assets for clients and employees alike. From the physical workspace, to the company mission, ideals and ethics, the value of company culture has come to...
Today’s businesses rely on social platforms, with Facebook at the center of these marketing efforts in many cases. But times have changed – a drastic decline in organic reach over the last couple of years makes it vital for businesses to make paid social strategies a part of their marketing plans. According to The State of...