Exploring Today’s Trends in Luxury Real Estate

From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate.

Before developers begin the process of building a community, understanding the desires of their target market is vital in delivering the right living experience. There are seemingly endless housing options, so a luxury property must offer more than a great location or unique design to stand out. As homebuyers’ lifestyles, hobbies and habits influence the way they shop for a home, they want the experience to exceed their expectations, from visiting a sales center to moving in.

Features that were once “wants” have become “must haves” for savvy shoppers, so builders are coming up with more and more ways to impress.

Here are some of the latest luxury real estate trends we are seeing as we make our way through the second half of 2018:


Whether a condominium tower or master-planned community, homebuyers look for amenities that enhance quality of life. State-of-the-art fitness centers, private clubrooms, sporting facilities and spa treatment spaces, as well as a variety of pools – plunge pools, lap pools, infinity-edge resort swimming pools and Jacuzzis – are all now considered a vital part of any contemporary luxury residential offering.

Health, fitness and wellness are among the most prominent trends in luxury living. Demand for wellness-centered communities is increasing around the world, according to Miami’s non-profit Global Wellness Institute. Their studies estimate that by 2022, the wellness real estate market will be worth an estimated $180 billion.

Luxury Fitness Trends

Outdoor amenities may include lush public green spaces and courtyards weaved throughout a community. Luxury condominium towers may offer the same level of ambiance, stories above street level. Homebuyers can expect to see features such as concert and performance pavilions, hiking, biking and walking trails, yoga lawns and more, all drawing residents outside.

Services and lifestyle enrichment programs have become a huge part of any luxury community as well – this may include professional golf and tennis lessons in resort communities, concierge and valet, pet care and grooming services, or enrichment classes like cooking and art instruction for residents.

Big Spaces for Intimate Connections

From luxury condominiums to single-family homes, open floor plans and large entertaining spaces continue to be popular. Grand gourmet kitchens continue to be popular, with top-of-the-line appliances and features that make today’s cook feel like a gourmet chef at center stage. Kitchens open up to large living and dining spaces, so that everyone can gather together. Large media rooms and movie spaces are still popular, but trends are moving in favor of rec rooms, large loft spaces and game rooms, and features that are more interactive for families.

Stunning Outdoor Spaces

The ideal outdoor living space is an extension of the home, offering more than just a patio and a pool. Today’s luxury outdoor spaces may include a lavish fully equipped kitchen with plush seating, outdoor grill, sink and refrigerator that becomes a second area for entertaining guests. Condominium towers are getting in on this trend, offering floor-to-ceiling glass doors that open to sprawling outdoor terraces with plenty of room for premium furnishings and summer kitchens, all accompanied by exquisite views above it all.

Smart Homes

Homebuilders are coming up with ways to stay on the cutting edge as the desire for smarter and more efficient technology comes to the forefront. Consumers shopping for a new luxury residence expect to be connected in every way around the home – smartphones and tablets should interact with devices and connected objects in the home, from appliances to lightning, temperature controls, window coverings, irrigation, entertainment systems and more at the touch of a button or sound of their voice command. With so many trends to watch, homebuyers are staying on the cutting edge and expect their home to as well.

Selling Luxury – Mobile & Social Connections

It’s a technology-driven age, so it’s no surprise that many luxury homebuyers get much of their information about a residential project through a mobile device. Easy-to-navigate sites optimized for mobile devices are a key part of selling luxury real estate. To complement a mobile site, informative and interactive social media marketing is important to spread the word about a development, maintain interest in a project, offer buyers current information about construction progress and create a sense of urgency.

The team at United Landmark is at the forefront of the latest luxury real estate trends. We have a passion for sharing the best of each unique residential offering with homebuyers, while helping our clients enjoy sellout success. Contact our team today for more information about what we do, and learn how we bring each residential project to the forefront of homebuyers in Tampa Bay and beyond. Call us at 813-870-9519, or email us at info@unitedlandmark.com.