Digital Marketing in Luxury Real Estate

In today’s marketing age, digital marketing is a strategic way for potential buyers to get a glimpse at the most desirable real estate properties. Advertisers and luxury real estate firms that adapt to the digital landscape are far more competitive than those who only engage in traditional media.

Let’s break it down to the basics: digital marketing focuses on the Internet, be it websites, email marketing, blogging and social media. There are many clear benefits to digital marketing, and in the world of real estate, every dollar counts. Now let’s talk about some key benefits to digital marketing:

Measurability for Optimal Effectiveness

Online marketing offers a measurable way to determine return on investment. Analytics like peak times and days for visits to your website, how many times your messages were displayed to consumers, how many click-throughs occurred, how long they stayed to visit, and how many conversions followed. By measuring this progress against your marketing goals, you can quickly adapt to what is working best.

Right people, right time, right message

With a great website and comprehensive digital presence, you’ll foster endless opportunities for engaging your audience – blogs, monthly newsletters, email correspondence, social media dialogues, videos, online ads and more. Successful real estate marketers understand the importance of sharing not only relevant details and updates about their property, but also information including neighborhood amenities, seasonal highlights, and area attractions such as shopping, dining and recreation. Most consumers do their research online, and by publishing quality content and relevant messaging, luxury real estate marketers can really maximize the many ways to reach potential buyers on the web.

Online All the Time

Digital marketing has the potential for broader reach and exposure to more customers than traditional marketing, and when your content is visible at all times, your message is that much more effective. Luxury real estate marketers know the value of social media engagement and interesting blogs, as well as utilizing these channels to create a sense of urgency; for example, how many residential units remain, special price incentives, exclusive VIP-type offers, and more.

Cost Effective

Digital marketing is generally more affordable than traditional media like magazines, newspapers, radio and TV. With a reasonable financial investment, a thoughtful digital marketing strategy can give your business the edge against the competition and reach wider audiences.

Let United Landmark Associates help you formulate the perfect digital marketing mix for your real estate development!