United Landmark Launches Arris Luxury Tower in Downtown Tampa

Downtown Tampa’s exciting transformation continues with the latest residential announcement — 34-story “Arris Tampa.” The iconic tower, featuring 80 luxury residences, was unveiled last week by Ascentia Development Group, the team behind the auspicious Virage Bayshore condominium.

Arris Tampa will rise on the corner of Ashley Drive and Twiggs Street, boasting sprawling balconies that provide panoramic views of the city, including Curtis Hixon Riverfront Park, the Hillsborough River and the iconic minaret towers of the University of Tampa. The building will make a stunning addition to the downtown skyline with a striking, modern design by the architecture firm Rule Joy Tamell + Rubio LLC.

Arris Tampa View of the University of Tampa

The elegant new address illustrates the unwavering momentum of downtown Tampa’s evolution, resulting from the concentrated efforts to enhance the city’s waterfront and greenspace. The resurgence in dining, recreation and nightlife has shined a spotlight on downtown for homeowners seeking a more active lifestyle. Arris itself will feature a 5,000-square-foot restaurant space in the base, making it attractive to both future tower residents and local fine dining enthusiasts.

Arris Tampa View of Davis Island

The ULA team has worked closely with Ascentia Development Group in advance of the announcement, playing a significant role in the selection of the new tower’s name. Arris (pronounced AIR-iss) comes from an architectural term that refers to the sharp edge formed by the meeting of two flat or curved surfaces. As shown in renderings, the edges of the balconies on one side of the tower curve up, creating a curved shape overall.

United Landmark Associates is proud to be the agency of record for the project’s strategic branding, advertising and digital marketing initiatives and is honored to be working with longtime client Ascentia on this stunning new addition to the downtown Tampa skyline.

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