Social Media Specialist

United Landmark Associates is looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing social media strategy for our clients in order to increase their online presence and improve their marketing and sales efforts. You will work closely with the Marketing, Creative and Account Services departments.


  • A minimum of 3 years of experience as a Social Media Specialist or similar role
  • Bachelor’s degree in Marketing, Journalism or relevant field
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
  • Good understanding of social media KPIs
  • Familiarity with graphic design and content development
  • Basic understanding of image composition and photography
  • Excellent time management skills
  • Great interpersonal and communication skills, including written and verbal
  • Ability to attend after hours events on nights and weekends as needed
  • Ability to travel to local client sales centers and locations


  • Work with the Digital Marketing Director and Account Managers to develop, implement and manage social media strategy for clients
  • Define and monitor social media KPIs
  • Work with Creative team (graphic designers and copywriters) to develop engaging and creative social media content
  • Brainstorm new and interactive content ideas to help drive engagement
  • Update client social profiles regularly, including cover images, story highlights, photo albums, etc.
  • Analyze and measure success of social media campaigns
  • Attend client events and visit client locations to capture social media content
  • Engage with users across all social channels in the form of comments, invitations to follow, direct messages, reactions, groups and more
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing scheduling tools, such as Gain
  • Monitor client hashtags, keywords and @mentions for user engagement and to suggest content optimization
  • Communicate with realtors and influencers via client social media accounts to build strong networks