When it comes to overall digital campaigns, including social media marketing for real estate, agencies have to stay up to date with or even ahead of the latest rules and regulations. After all, these guidelines inform agency recommendations and strategic adjustments, as well as best practices for real estate social media strategy, content and spending. In March...
As we know, real estate is a fluid, ever-evolving industry. Although home trends may appear to change as often as the seasons, floor plan designs tend to be a little slower to adapt to changing consumer styles and desired functionality. After all, an architectural design is much more permanent than paint colors, wallpapers, and other fixtures...
The famed jazz musician Louis Armstrong once sang about “skies of blue and clouds of white…what a wonderful world!” Color is everywhere and whether we’re consciously aware of it or not, colors and emotions are naturally linked. This link plays a significant role in brand perception and a consumer’s brand connections. That’s why an understanding of...
Regardless of the clientele or customer base, every advertising and marketing campaign revolves around return on investment (ROI). However, in an increasingly digital world it can be tricky to prove and calculate ROI for traditional and print advertising efforts. Print advertising remains an incredibly valuable tool for enhancing awareness and driving traffic, but what’s the best...
Consumers are more acquainted with modern technology than ever before and are accustomed to experiencing the world through a screen, whether it’s a desktop, mobile device or smart TV. That baseline level of technological familiarity can and should be anticipated throughout the marketing mix and extends to the real-world real estate sales center design. Once...
Regardless of the industry or the product, email marketing should be a top priority for companies in the new year. Emails traditionally have an average inbox placement rate of about 85%, which seems impressive at first glance. However, this also means approximately one out of every five messages will get flagged as a spam email. The...
As 2019 quickly comes to a close, the team here at United Landmark Associates is already looking forward to 2020’s unique changes and opportunities. As one of the nation’s leading marketing agencies that specializes in real estate, our fully-integrated campaigns must continue to evolve and adapt to ensure that our clients stand out and succeed. Keeping...
What a year it’s been for United Landmark Associates! Our travels have taken us all over the map from Miami, Sarasota, St. Pete and Palm Beach to Colorado, Southern California, New York and beyond, as our team attended conferences, workshops, meetings and industry events to gain greater insights into the ever-changing marketplace. As a premier real...
Marketing to affluent consumers is a profitable opportunity that presents its own unique challenges. The wealthy are well-equipped to avoid typical marketing efforts, whether they’ve purchased streaming subscriptions and satellite radio to skip over broadcast advertising or have a personal assistant to screen incoming calls and sort through mail. This high-end demographic is also more...
Here at United Landmark Associates, 2020 represents more than just the start of a new decade. It’s also the year when our team expects to see email marketing play an even bigger role on the marketing stage, as campaigns and platforms evolve and advance to reach and engage savvy 21st century consumers. Email marketing, aka “e-marketing,”...
“While each market certainly has its own nuances, one trend has become very apparent in the luxury real estate market: it’s all about the ‘experience.’” – Appraisal Buzz Historically, luxury real estate development was all about more – bigger and better swimming pools, lavish materials and fine craftmanship, extravagant on-site amenities, majestic and fullyoutfitted common areas....
Marketing professionals are fond of “the funnel,” but when it comes to websites a buyer’s journey more accurately resembles a staircase. Each buyer’s staircase includes steps that emerge onto a variety of paths that are as unique as each user. A website is an important tool to help industry professionals reach prospective buyers and clientele,...
From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...
From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...
From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...
From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...
Jacksonville, Fla. – (January XX, 2019) – Mattamy Homes, the largest privately owned homebuilder in North America, announced today it is introducing its first age-restricted community serving the needs of the active adult market....
From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...
From contemporary condominium tower residences in growing urban cities, to gated master-planned communities in popular suburban areas – and everything in between – homebuyers have a variety of distinctive choices when it comes luxury real estate. ...
Video continues to make an enormous impact on social media. A video offers a storytelling format through visuals and sound that engages user’s emotions beyond what a static image or text could do. ...
Video continues to make an enormous impact on social media. A video offers a storytelling format through visuals and sound that engages user’s emotions beyond what a static image or text could do. ...
In today’s marketing age, digital marketing is a strategic way for potential buyers to get a glimpse at the most desirable real estate properties. ...
Company culture is the distinctive personality of an organization. In defining a working environment, the culture may include a variety of elements that can prove to be important selling points – assets for clients and employees alike. From the physical workspace, to the company mission, ideals and ethics, the value of company culture has come to...
Palm Beach County’s newest city continues to break ground on new projects, the latest being a large amenities center on the east side of town. Click here for more information [vc_empty_space height=“20px"][vc_widget_sidebar sidebar_id="tags"][vc_empty_space height=“20px"] [vc_row][vc_column width='1/2'][button size="large" style="white" target="_self" hover_type="default" text="⟵ BLOG" link="/news-blog" margin="0px 0px 20px 0px"][/vc_column][vc_column width='1/2']SHARE: [shared_counts][/vc_column][/vc_row] ...
Today’s businesses rely on social platforms, with Facebook at the center of these marketing efforts in many cases. But times have changed – a drastic decline in organic reach over the last couple of years makes it vital for businesses to make paid social strategies a part of their marketing plans. According to The State of...