Barbara Lynch, Media Director, develops media strategies and oversees media placements for United Landmark Associates’ clients. Barbara diligently researches highly-targeted and cost-effective placement opportunities in all aspects of media outreach, including digital, mobile, web, social, print, broadcast and outdoor. Barbara analyzes consumer trends and works with a strong base of local and national media networks in order to develop the best media mix to generate the highest level of awareness while negotiating the best rates to work within clients’ budgets. Barbara started her advertising career in New York where her clients ranged from luxury products to travel, including the Waldorf-Astoria, as well as Fortune 500 companies, including Glaxo-Smith Kline. Barbara has worked in Florida for the past eleven years, and has played an instrumental role in designing plans for high-profile clients. In addition to her advertising experience, Barbara obtained her real estate license while marketing local residential projects.
Barbara has a Bachelor’s Degree in English with a minor in marketing from Loyola University.