Super Bowl LI by the Numbers

ULA Advertising

Super Bowl Football Advertisement

…and some of our favorite ads

Another Super Bowl Sunday has come and gone. Super Bowl LI marked the first overtime and extra-period score in the history of the game, in addition to at least 30 other game records.

The New England Patriots triumphed over the Atlanta Falcons on February 5th – and Super Bowl advertisers were victorious as always; the game garnered 111.3 million viewers, making this the fifth-most watched broadcast in U.S. television history according to Nielsen. A sign of the times, the game was also the most live-streamed Super Bowl in history with an average of 1.7 million viewers per minute.

Now that the fanfare has ended, here are some notable spots:


This full 60-second ad tells the (somewhat fictitious) immigration and success story of the company’s founder, Adolphus Busch, and uses our point in history to remind us to never stop pursuing The American Dream.

10 Haircare

In the brand’s first-ever Super Bowl commercial, 10 Haircare pokes fun at a certain high-profile figure with “four years of awful hair.” The spot encourages us to embrace all hair, and showcases hair styles across our great nation.

Mr. Clean

This fun spot features the well-known character Mr. Clean doing what he has done since the 1950s – cleaning. Well, in this case, the ad takes a not-so-clean turn, showing us that Mr. Clean can really clean up – all over the house.


Honda assembled an impressive collection of celebrities to promote the Honda CR-V. Tina Fey, Robert Redford, Amy Adams, Magic Johnson, Jimmy Kimmel and more are featured in their high school yearbook photos with a message to never give up on your dreams.

84 Lumber

This newcomer to Super Bowl ads stepped up the game with an almost six-minute spot, which cost an estimated $15 million. The compelling ad tells the story of a mother and daughter on a trip through Mexico to an unknown destination. Consumers had to view the full commercial online, as it was deemed too controversial for broadcast.

Click here to see a list of 2017 Super Bowl LI advertisers and view all the commercials.

Ready to propel your ads to Super Bowl-worthy status? Contact United Landmark Associates today to help take your marketing to the next level!