Vera Shafiq, Digital Director, oversees all digital strategies and technology initiatives for United Landmark Associates and its clients. Working in digital marketing since 2004, Vera has gained experience owning and running a successful full-service digital marketing agency, as well as a position as Director of Digital Marketing with a national brand. She has a strong grasp of the synergy that exists between marketing and technology in today’s digital landscape, and is a firm believer in data-driven, agile marketing practices. Staying on top of the latest marketing trends and leveraging them to provide a superior customer experience is one of her main goals. Vera is Google Analytics and Adwords certified and is a Market Motive certified practitioner of Conversion Optimization and Web Analytics. She is a graduate of the University of Reading, UK (French and Italian) with a Masters in Information Technology from Queen Mary University of London, UK.